Google's July 2021 Core Update

 

Google's July 2021 Core update was rolled out at the beginning of the month and took 12 days to effectively complete. As a website owner or webmaster, you must be wondering what impact it will have on your website ranking. Keep reading the article to know the significance of the update in detail.



The July 2021 Core Update is the extension of the June 2021 Core Update. After its rollout, your website ranking must have either gone down or up. It varies from industry to industry. Your SEO company can find it out and then plan a strategy and make changes to the website accordingly.

 

Some industries witnessed a higher increase in rank volatility than others. Beauty & fitness, pets & animals, shopping, real estate and science are among the niches that saw some rise in rank volatility. On the other hand, food & drink, arts & entertainment, news, games, finance and jobs & education niches witnessed a lower rise.

 

Track your site's rankings after every update

 

If you track your website's ranking after every Google update, it can help you find a trend. If your ranking changes, goes up or down with every core update, this means that your website is quite volatile to these releases.

 

Sometimes after a core update, a site that has lost traffic and hence ranking, may gain its position back once the rollout is complete or within the next few months.

 

By tracking the movements of your website, up or down in the past, you will be able to understand  how future updates may impact your site. And you can prepare your site and update content accordingly.

 

If you are looking for an agency to help your business grow online, then you can approach KOL, a leading UK company offering digital marketing services.

 

Check the Keyword performance

When checking the rank of your website after the core update, it is also important to check the keyword performance. Make a note of the keywords that performed better and ones that are the poor performer. This way, you can get to know which topics Google is considering as relevant and which ones are irrelevant.

One can easily find out a trend by studying the keywords' performance and plan a content strategy according to it.

Some websites ranked higher after this Google update. The reason for this could be that these websites must have written content that is relevant and in demand according to the search engine. It is also possible that they have made some SEO changes that helped them rank higher on the SERP.

If you need professional help, hire SEO services. An expert SEO team can help you in updating your website so that your SERP ranking increases.

 What to do?

Google expects that we create high quality content. Apart from this, there is nothing that you can do as per Google. According to the search engine giant, there is no need to fix anything on your website after such core updates even if you experience a drop in your ranking. Google said, “There’s nothing wrong with pages that may perform less well in a core update.”

 

Questions you need to answer

Google has given advice saying no need to fix anything on your website after this update but at the same time, it has offered a list of questions that one needs to answer to ensure that the quality of the content you are providing on your website is high. Below mentioned are a few of the most important questions you need to answer.

 

·         Is your content original in terms of the information that it provides or reporting, research or analysis?

·         Does your content provide all the details of the topic?

·         Is your content providing detailed analysis or some interesting information that is not apparent?

·         Is there any spelling or stylistic mistakes?

·         Have you produced the content in haste?

·         Do you showcase many ads that distract the users from the main content?

·         Is your content mobile friendly? Is it appearing correctly in terms of display on mobile devices?

·         Are you providing extra value to users through the content on your website compared to other websites in the search results?

 

Comments

Post a Comment

Popular posts from this blog

Partnering for Online Success: Web Design and Digital Marketing in London

Image
In today's highly competitive digital world, having a website alone is not enough to ensure your business success. You need to have a well-designed website that effectively communicates your brand's message, and you also need to leverage various digital marketing techniques to drive traffic and engage with your target audience. That's where a web design company and digital marketing agency comes in.   Web Design Company A web design company can help you create a visually appealing and user-friendly website that caters to your target audience's needs. A good web design is essential because it not only creates a great first impression, but it also helps to keep users engaged with your brand. A professional web design company will have the necessary skills and expertise to create a website that is not only visually appealing but also optimized for search engines. Digital Marketing Services Once you have your website in place, the next step is to drive traffic and engage wi...
Read more

How to Become a Pro Magento Developer

Image
In simple words, Magento developer is someone who is an expert web-developer proficient with Magento platform. Most of our favourite online shopping sites are based on Magento as it is mostly adopted by programmers and retailers worldwide. To stand a class apart from others one needs to walk that extra mile. Magento offers search engine optimisation, robust marketing and catalogue-management tools. In this post, we will unveil a few important tips to assist you to achieve the goal to become a Magento Expert. Read us till the end! With adequate guidance, you can master the skill to become an expert Magento developer. There is no doubt that more and more e-commerce stores are turning into Magento ecommerce sites, and thus Magento developers perhaps have ample work opportunities. Therefore, you should enhance your Magento skills. Rigorously understanding Magento from the basics To become a Magento expert, you need to be well-versed with Magento basics so as to manage it with exc...
Read more

Guide to Select the Best Web design Company

Website plays an important role in the success of any business. Hence it is crucial to choose the best web design company to come up with a visually appealing and engaging web site for your business. Here we have put together some steps to help you select your web design company: Finding the objectives and goals of your company is the first step for creating the website by asking yourself these questions: Who will be my target audience? What all information should I include in the website? How do I want to brand my website? What is the time frame for my website development project? What programming features would I need for the website? What returns do I expect and how to measure it? Once you are done setting goals & objectives for your company, start looking for a site developing company that will help you to achieve them. While searching for such a company, consider the following: Work Experience The web design company you select must be experienced in developing ...
Read more