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Google's July 2021 Core Update

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  Google's July 2021 Core update was rolled out at the beginning of the month and took 12 days to effectively complete. As a website owner or webmaster, you must be wondering what impact it will have on your website ranking. Keep reading the article to know the significance of the update in detail. The July 2021 Core Update is the extension of the June 2021 Core Update. After its rollout, your website ranking must have either gone down or up. It varies from industry to industry. Your SEO company can find it out and then plan a strategy and make changes to the website accordingly.   Some industries witnessed a higher increase in rank volatility than others. Beauty & fitness, pets & animals, shopping, real estate and science are among the niches that saw some rise in rank volatility. On the other hand, food & drink, arts & entertainment, news, games, finance and jobs & education niches witnessed a lower rise.   Track your site's rankings after...

Digital Marketing Trends to Watch in 2021

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 To grow one’s business online and achieve success, a robust digital marketing strategy is required. If you keep yourself updated about the latest digital marketing trends and incorporate them in your marketing plan, then you can reach a bigger chunk of the audience and it can result in more sales. We have compiled the latest digital marketing trends in the infographic below. Few of the major ones are mentioned here. Rise of Live Streaming:  Most of us stayed in homes due to lockdown and during this period, Facebook live streaming has upped by 50%. Live streaming lends a personal touch and gives your audience a way to connect with your brand directly. Your digital marketing company can help you plan ahead and create a social media calendar to include Facebook Live Streams once or twice a month. Voice and visual search:  With technological advancements, there is a rise in voice and visual search. This is the reason why you need to update your website for voice and visual s...